Producer Ektaa Kapoor has spoken about the challenges of presenting Indian folklore and mythology in mainstream entertainment, raising concerns about the attitude towards stories rooted in Hindu traditions. The producer also recalled facing judgement for openly expressing her religious beliefs, revealing how something as simple as wearing a tika or dhaaga became a reason for people to comment on her choices.
During a conversation with Ranveer Allahbadia on his podcast, Ektaa discussed the reception of Indian mythology and folklore in the entertainment industry. She pointed out the apparent difference in how Indian cultural narratives and Western fantasy concepts are perceived, questioning why stories rooted in India’s traditions sometimes face resistance.
“Numbers are great for the film (The Vvaan). What is really important is it deals with folklore. I’m just gonna say it on camera, Hinduphobia, and we have so much of phobia with what do we call… We’re okay with animated animation, but we’re not okay with discussing folklore and mythology.”
Ektaa further observed that the situation appears to be changing, with audiences and the industry becoming more receptive to such narratives. “There’s so much more acceptance now,” she added.
The producer also opened up about her own experiences of being judged for following religious practices. Recalling how wearing traditional religious symbols could attract unwanted attention, Ektaa spoke about the discomfort surrounding the open expression of faith in certain social and professional settings.
“I can’t even tell you. Wearing a tika and wearing your religion on your sleeve is such a problem,” she recalled.
Sharing an instance that left her questioning people’s reactions, Ektaa spoke about visiting a temple before heading to a club. She remembered how people appeared surprised upon learning about her visit to the mandir. Recalling their response, she said they asked, “Did you go to a mandir?” to which she replied, “Yeah.” She then questioned their reaction, asking, “What’s so shocking?”
Ektaa’s remarks have brought the conversation back to the representation of Indian cultural traditions in mainstream entertainment. Her comments also reflect her belief that stories inspired by the country’s folklore deserve greater acceptance rather than being viewed differently because of their religious and cultural roots.
Her comments come amid the release of The Vvaan: Force Of The Forrest, starring Sidharth Malhotra and Tamannaah Bhatia. Directed by Deepak Kumar Mishra, the film also features Anup Soni, Sunil Grover, Shweta Tiwari and Maniesh Paul. Blending supernatural elements with Indian folklore, the film draws inspiration from traditions associated with the Maa Van Devi Temple and was released in theatres on September 25.
