The television world is buzzing with fresh drama as ace producer Rajan Shahi, the man behind Star Plus’ blockbuster Anupamaa, has once again made headlines with a bold and fiery statement. In a recent revelation, Shahi disclosed that none other than Ekta Kapoor, the queen of Indian television, personally called him to praise Anupamaa. According to him, Ekta described the show as “brilliant” and firmly declared that Anupamaa will always remain the No. 1 show on Indian TV.
This acknowledgment from Ekta Kapoor is no small feat. Often hailed as the architect of modern Indian daily soaps, Ekta changed the face of Indian television with her cult hit Kyunki Saas Bhi Kabhi Bahu Thi. Rajan Shahi, in turn, credited Ekta’s legacy, saying, “I believe if there was no Kyunki, there would be no ITV (Indian Television).” This rare moment of mutual admiration between two industry giants immediately grabbed attention across social media.
But the story didn’t end there. Soon after, Rajan Shahi shook things up with a cryptic yet hard-hitting Instagram story. His post read:
“Wrong projection by a PR team will never work. Anupamaa team. Thu thu thu. Satyamev Jayate.”
The post, written in all caps, left fans and insiders wondering who exactly he was targeting. Was Shahi calling out rival shows trying to pull down Anupamaa through manipulative PR campaigns? Or was it a warning to internal members exploiting the show’s success? While Shahi didn’t name anyone directly, the sharp tone of his words suggested that he is well aware of attempts being made to tarnish the show’s image.
Anupamaa, starring Rupali Ganguly, has been ruling the TRP charts ever since its debut. Despite criticism, controversies, and the ever-changing landscape of television entertainment, the show has retained a massive fanbase. Rajan Shahi’s latest revelations not only highlight the immense respect his show has earned but also expose the cut-throat competition behind the scenes of Indian television.
As fans rally behind the producer, one thing is clear, Shahi is not afraid to call out the “dirty PR games” and stand tall for his team. With Ekta Kapoor’s glowing praise and his own unflinching stance, Anupamaa seems to be cementing its legacy as more than just a hit show, it’s becoming a cultural phenomenon.
And if Rajan Shahi’s words are anything to go by, no PR gimmick can shake the throne of Anupamaa!
