In 2008, Indian television underwent a vibrant transformation with the arrival of COLORS. Seventeen years later, the channel stands tall as one of the most influential voices in Hindi entertainment, known for redefining storytelling and challenging societal norms through groundbreaking content.
From its early success with Balika Vadhu, which addressed the harsh realities of child marriage, to empowering narratives like Shakti and chart-topping reality shows such as Bigg Boss and Khatron Ke Khiladi, COLORS has consistently captured the pulse of India. Whether it’s showcasing culinary fun with Laughter Chefs or celebrating strength through characters like Anandi, Bondita, Mannat, and Mangal, the channel has given India stories that don’t just entertain, but inspire.
Marking this incredible 17-year milestone, JioStar spokesperson Mr. Alok Jain reflected on the channel’s journey. “COLORS continues to thrive by telling stories that reflect the many shades of Indian life,” he shared. With upcoming originals like Manpasand Ki Shaadi, Dhaakad Beera, and Pati Patni Aur Panga, Jodiyon Ka Reality Check, COLORS promises to keep its tradition of heartfelt and diverse storytelling alive.
Actor Avika Gor, who rose to fame as Anandi, called the channel her “second home,” emphasizing how COLORS shaped her identity. Superstar Salman Khan, who has hosted Bigg Boss for 15 years, called it the most personal collaboration of his career. Veteran actor Sudha Chandran credited COLORS for redefining the role of female antagonists, while Deepika Singh, who plays Mangal in Mangal Lakshmi, praised the platform for empowering women through emotionally resonant storytelling.As COLORS celebrates 17 years of bringing smiles, sparking conversations, and scripting change, one thing is clear, this is just the beginning.
