Bigg Boss Season 19 registers the franchise’s most successful OTT launch in India
August 29, 2025; National: Bigg Boss Season 19 has stormed into the digital space with an unprecedented opening on JioHotstar, shattering previous records for the franchise in India. The grand premiere delivered the highest-ever Day 1 video views for Bigg Boss, with viewership witnessing a massive 2.3x increase in reach and a 2.4x jump in watch-time compared to last season. Additionally, live viewership during the launch peaked at twice the numbers of Bigg Boss 18’s opening episode, a clear reflection of the show’s unmatched popularity and fan loyalty.
Alok Jain of JioStar expressed delight at the response: “The extraordinary opening of Bigg Boss has made it India’s biggest OTT debut ever. The phenomenal numbers reaffirm the show’s deep connection with audiences and the scale at which it operates. We are committed to keeping viewers hooked through engaging content and interactive features all season long.”
Opening episode clocks 2.3x higher reach and 2.4x more watch-time compared to last season on JioHotstar
This season has also attracted a power-packed sponsor roster with 11 leading brands such as Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakme Peach Milk, Haier, Fujifilm, and Lux Cozi. The impressive advertiser mix across FMCG, auto, lifestyle, and personal care sectors highlights the strong brand equity Bigg Boss continues to command.
Building on its 18-year legacy, Bigg Boss Hindi Season 19 combines the proven format with fresh contestants and high-voltage challenges. JioHotstar has further elevated fan engagement with 24×7 live feeds, interactive polls, and live chats, making it one of the most dynamic digital entertainment experiences of 2025.
Peak live concurrency for the premiere doubled in comparison to Bigg Boss 18
Fronted by superstar Salman Khan, the show once again draws in audiences with his trademark charm, star power, and ability to connect with the masses. With such a roaring start, Bigg Boss 19 is set to be one of the most impactful and culturally defining reality shows of the year, further strengthening JioHotstar’s position as a leader in premium digital entertainment.
