Smriti Irani, Union Minister and iconic actress, has returned to the screen after 25 years as India’s beloved Tulsi, and the response has been extraordinary. Speaking at a recent event where Kyunki Saas Bhi Kabhi Bahu Thi 2.0 was the highlight, Irani shared how the classic drama has captured today’s digital audience.
Reflecting on the show’s original debut a quarter century ago, she noted the dramatic shift in media consumption. “When we began 25 years ago, there was no digital medium or creative thought wrapped in the idea of a saas-bahu serial. I was curious to see if it would work on OTT,” she said. “I’m grateful for the love, our monthly viewership is nearly five crore, daily around 1.5 crore, and weekly between two and 2.5 crore.”
Irani also highlighted an eye-catching metric that sets the reboot apart. “For most OTT dramas, the average individual watch time is about 20 to 28 minutes. For Kyunki Saas Bhi Kabhi Bahu Thi 2.0, it’s 104 minutes a week. That an old-school family saga resonates so strongly on a youth-driven platform is remarkable,” she remarked.
The series’ success isn’t only about nostalgia. Irani explained that the new season tackles contemporary issues. “We’ve woven in progressive themes such as body shaming, ageing, and more so today’s viewers see their own lives reflected,” she said, underlining the show’s ability to stay relevant.
The enduring popularity of Kyunki Saas Bhi Kabhi Bahu Thi 2.0 proves that heartfelt storytelling bridges generations. By blending traditional drama with modern concerns, the series shows that great content can thrive across eras and platforms.
